MKTG-350. Principles Of Marketing. 3 Hours.

This course provides a comprehensive overview of the marketing process by explaining its role in business and society. Major topics include market segmentation and research, purchasing behavior in the consumer and industrial markets, a careful analysis of the marketing mix (product, price, distribution and promotion) and the planning and evaluation of the overall marketing effort.
Prerequisite: ECON-217 minimum grade of C.

College of Business and Management

http://catalog.neiu.edu/business-management/

...Writing Intensive Program (WIP) Requirement FINA-360 , MKTG-350 , MNGT-368 , and MNGT-370 are...

Master of Business Administration (MBA) Program

http://catalog.neiu.edu/business-management/management-marketing/master-business-administration/

...in Management and Marketing MNGT-370 and MKTG-350 COBM-404 Business Statistics and Operations...

Master of Science in Accounting (MSA) Program

http://catalog.neiu.edu/business-management/accounting-business-law-finance/master-science-accounting/

...in Management and Marketing MNGT-370 and MKTG-350 COBM-404 Business Statistics and Operations...