Department website: https://www.neiu.edu/academics/college-of-business-and-management/departments/management-and-marketing
This program is for students interested in complementing their major discipline (either another field of business other than marketing, or a non-business field) with a minor in marketing.
Admission Requirements
The following admission standards must be fulfilled to become eligible to officially declare the marketing minor:
- Fulfill the University’s General Education Requirement (See the Academic Catalog or Schedule of Classes for details on fulfilling the General Education Requirement).
- Complete at least 45 credit hours of course work, including General Education Courses, with a cumulative grade point average of 2.00 or higher.
- Declare a major in the student’s area of study.
- Contact the Office of Program Advisement at (773) 442-6111 in the College of Business and Management to schedule an advisement appointment to officially declare a marketing minor.
Program Requirements
Marketing Minors must earn a 2.50 or higher GPA for all required and elective courses with a total of 15 credit hours in the Minor.
University Core Curriculum Requirements
| General Education Distribution Area | Cr. Hrs. |
|---|---|
| Fine Arts (FA)* 2 courses, from at least two of the following areas of study: Art, CMT (Mass Media or Theatre), Music (includes Dance). | 6 |
| Humanities (HU)* 3 courses, from at least two of the following areas of study: CMT (Communication), English, Linguistics. Philosophy, Women's and Gender Studies, World Languages and Cultures, (Note: No more than two foreign language courses may be used to fulfill this requirement.) | 9 |
| Behavioral/Social Sciences (SB)* 3 courses, from at least two of the following areas of study: African & African American Studies, Anthropology, Computer Science, Economics, Geography & Environmental Studies, History, Justice Studies, Latino & Latin American Studies, Political Science, Psychology, Sociology, Social Work | 9 |
| Natural Sciences (NS and NSL)** 3 courses, from at least two of the following areas of study; one course must have a laboratory component (NSL): Biology, Chemistry, Earth Science, Environmental Science, Physics (Note: If an FYE ANTH that counts as Natural Science is taken, only one Biology course may be used for Natural Science). | 9 |
| Engaged Learning Experiences | |
| Students must complete, at Northeastern, three courses designated as Engaged Learning Experiences courses. One of the Engaged Learning Experiences courses must be at the 300-level, and one Engaged Learning Experiences course must be designated as "Boundary Crossing". | |
| Discipline Specific (ELE-DS) These courses have pre-requisites that are specific courses within a program of study. Discipline Specific courses give students a deeper understanding of how knowledge is created and applied in their field. | |
| Boundary Crossing (ELE-X) These are courses that cross disciplinary boundaries and/or cross boundaries through engagements outside the classroom or University allowing students to see how knowledge gained in one field might inform other fields or other aspects of society. | |
| Math/Quantitative Reasoning (MA) 1 Math course, that has intermediate Algebra as prerequisite OR is a course listed on the General Education Distributive Learning List of Approved Courses. Any 3 hour college level math course, beyond Intermediate Algebra, meets this requirement. |
- *
Majors in Fine Arts, Humanities or Social/Behavioral Sciences, may waive up to 6 credit hours of General Education requirements in the corresponding distribution area.
- **
Majors in Natural Sciences may waive up to 9 credit hours of General Education requirements in the Natural Sciences distribution area.
Students should also be aware of all other university requirements to obtain a degree - NEIU requirements
Minor in Marketing requirements
| Code | Title | Hours |
|---|---|---|
| Required Courses | 6 | |
| Principles Of Marketing | ||
| Consumer Behavior | ||
| Three Elective Courses From The List Below | 9 | |
| Integrated Marketing Communication | ||
| Marketing Research | ||
| Personal Selling | ||
| Digital Marketing | ||
| Retail Management | ||
| Sales Management | ||
| Social Media Marketing | ||
| Mobile Marketing | ||
| Graphic Design I | ||
| Public Relations | ||
| Client Side Web Development | ||
| Writing Intensive Program: Business And Economic Statistics II | ||
| Total Hours | 15 | |
NOTE: All prerequisites for a course above must be met in order for it to be authorized.